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Accept no imitations. Meet a classic, true peach BIAB shade Peachy a light and creamy BIAB color wit…

Give us a C-H-E-E-R for this iconic pink gel polish. Add a touch of western flair and glamour to you…

Stick 'em up for Wanted - a flawless bronze metallic gel polish with the swagger of the Wild West. T…

Our newest milky pink BIAB is very Mindful. This subtle and soft builder gel shade has a cool undert…

You asked for more sheer shades, we delivered. Meet Demure, our sheerest pink BIAB in our range, per…

Meet Denim - a bold cobalt blue gel nail polish that's as iconic and effortless as your favourite pa…

It's SHOW TIME, baby! This attention-grabbing raspberry red gel shade features a mesmerizing fine re…

Starring It's Time in Flashing. Lights up. Mic on. Sparkle season has officially begun. The ultimate…

Inspired by the demand for muted, modern tones, we created Eggshell to bring warmth to your spring n…

The top coat that you've been lusting after.Starlight Top Coat is a time-saving and glittering essen…

Give your clients access to the world's first-ever pastel BIAB™ shades, designed to speed up your BI…

Speed up services, get more clients and increase your profits with the world's first pastel BIAB™ sh…

Refined cool pink. Add a touch of sophistication to your sets with Poise - a cool-toned pink BIAB™ t…

Subtle, cool and effortlessly chic. Plump BIAB™ is a luscious cool pink builder gel with a delicate …

A tempting barely-there glow. Embrace the softest touch of colour with Blush - a sheer, delicate bab…

Soft BIAB™ is your new go-to sheer peachy beige builder gel with a subtle warmth. Made for naturally…

Accept no imitations there's nothing else like our Clear BIAB™. It's a kit essential for every nail …

The BIAB™ revolution is growing. Introducing Kiss BIAB™, a delicate sheer blush pink builder gel. Na…

Aura BIAB™ - a must-have sheer builder gel for natural BIAB™ nails. For subtle radiance, choose Aura…

If you can be anything, be kind. Exude warmth and grace with Kind BIAB, a gentle, soft pink-nude. Bu…

A warm-toned peach, NU01 All In One BIAB is inspired by our best-selling 17 BIAB. All-In-One-BIAB or…

With a cool pink undertone, this yummy BIAB is a perfectly baked shade, fresh out of the oven. Servi…

Builder In A Bottle aka BIAB or Cover Nude Builder is a range of soak-off gel builders idea for crea…

Deliciously moreish, Pudding is a chocolatey BIAB that will always leave you wanting more. Inspired …

Builder In A Bottle aka BIAB or Cover Nude Builder is a range of soak-off gel builders idea for crea…

A sheer BIAB stirred with a milky white finish, this frothy shade gives a trending yet timeless, nat…

It's time to relax and bask in a field of Lavender gel polish. A bright purple nail colour that guar…

Rhubarb: the only time that "Tart" is a compliment...Rhubarb is a fun, warm, spicy pink that is just…

Why just eat Chocolate when you can wear it too? Like pure molten ganache, Chocolate is the indulgen…

Valentina is an interstellar fantasy. Sky's the limit? Nope, not anymore! This colour is a celebrati…

Unveiling our iconic creamy white shimmer: Veil. It's got a subtle sparkle, perfect for wedding nail…

Follow Blue Star gel colour for perfect pastel blue nails every time. A light blue nail colour with …

Soft, strong and seamlessly smooth. Milky Hard BIAB™ is the perfect milky white BIAB™ for creating e…

Dusty rose. Universally flattering. Meet Teddy Hard BIAB™ - our best-selling builder gel now availab…

Modern pastel power. Skye Hard BIAB™ is a soft, cool-toned lavender builder gel that brings a modern…

We're all about NU07 All-In-One BIAB. Inspired by Lady, this pale pink is here to meet all your Fren…